Reputation is at the heart of The Sirius Hotel Group and is the group’s key performance indicator across its brands. The group records high NPS scores across the portfolio, exemplified in The Resident Covent Garden, which was named as the #1 Tripadvisor UK hotel of the year 2022 and 2024. The Resident Liverpool has held the #1 spot for several years, and the remainder of The Resident hotels are in the majority top 10 in their city. In 2025, based on guest feedback, the average NPS (Net Promoter Score) across The Resident was 82, setting a high benchmark in the sector.

Such is its importance, The Sirius Hotel Group believes that reputation adds critical depth when understanding a property’s performance, giving a consumer perspective as well as identifying repositioning opportunities. No matter how closely an asset is studied, guest perception is one area that cannot be learned about from a balance sheet or financial model, but is of great importance to the success of a site. NPS can provide the insights which foster loyalty and investor returns.

Reputation is at the centre of a guest’s research when they are thinking about how to spend their money, putting it at the centre of your business and making it a key consideration for investors.

The Sirius Hotel Group’s sector-leading scores wouldn’t exist without its team, and the group’s reputation with those who work within it is one of its most important. We cannot deliver exceptional hospitality without a team who are happy in their work, and ensuring we have a great reputation with them is our priority.